Rickard Bäcklin is an officer and a gentleman. As a former officer in the Swedish navy, his big ideas and ability to simplify and communicate complex issues lead him to a successful career in advertising and communications.
For 18 years as brand strategist and CEO at leading communication agencies he navigated customer oriented brand strategies, promises and offerings within Biotech, Energy, Insurance, Financial services, Health care, Chemical, Mining, Shipping (of course) and Technology.
This is where he got the opportunity to launch the revitalization of the Telia Carrier brand, a commission combining two of his interests - technology and human behavior - and what that could mean for people, business and society.
In 2013 he took the chance to follow this passion and joined Telia Carrier to execute the new strategy he developed. Today he steers Telia Carrier's communication strategy while navigating of the trends shaping the industry. He still sails, mostly without guns, and can still call on Morse signaling if needed.