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#2: CHALLENGE EVERYTHING

Never stop asking why.

We’ve helped disrupt so many other industries, it’s only fair we do the same to ours. That’s why we challenge our partners and ask our customers to challenge us. And by constantly looking for new ways to do what we do better, we always challenge ourselves. Because great things grow out of disruption.

When it comes to innovation, questioning the status quo is everything. We’ve set high standards and constantly push the boundaries of what can be done with a fiber network. Indeed, we were the first carrier to sell wavelengths, the first to break the terabit barrier, the first to deliver cross-border roaming and the first to rock 100G both sides of the Atlantic. 

But our industry moves too fast for us to stand still and rest on our laurels. We keep investing in the future – like our global IoT backbone for example. We’re not just thinking of what our customers want today, but what they’re going to need tomorrow – even if they don’t yet know themselves. Whilst we may not be able to predict the future, we can be ready for whatever shows up. 

Sailing the world in a tiny boat takes a lot of attitude – Sven Yrvind’s got plenty. He’s spent his life challenging the status quo and has broken all sorts of solo sailing records along the way. And at 78, he’s just getting started. 

Yrvind plans to sail from Ireland to New Zealand in a boat he has built himself. His designs go against conventional thinking. A small boat is stronger than a big boat. The less of the boat you have under water, the less there is to drag you down. Yrvind is a humble cult-hero in the sailing world. His actions and philosophies have inspired many – including us. 

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