Declaration #2: Challenge Everything

Never stop asking why.

We’ve helped disrupt so many other industries, it’s only fair we do the same to ours. That’s why we challenge our partners and ask our customers to challenge us. And by constantly looking for new ways to do what we do better, we always challenge ourselves. Because great things grow out of disruption.

When it comes to innovation, questioning the status quo is everything. We’ve set high standards and constantly push the boundaries of what can be done with a fiber network. Indeed, we were the first carrier to sell wavelengths, the first to break the terabit barrier, the first to deliver cross-border roaming and the first to rock 100G both sides of the Atlantic. 

But our industry moves too fast for us to stand still and rest on our laurels. We keep investing in the future – like our global IoT backbone for example. We’re not just thinking of what our customers want today, but what they’re going to need tomorrow – even if they don’t yet know themselves. Whilst we may not be able to predict the future, we can be ready for whatever shows up.