The craft beer revolution is a global phenomenon that’s happening on a local level. Because brewing is different wherever in the world you are – as they they found out in Monstein when they tried to build Europe’s highest brewery. With some rather unexpected consequences.
Brewing in the mountains is not the same as at sea level. Monstein may be a beautiful location, but if they wanted their own brewery, they would have to overcome some unique local challenges first.
Global means something different wherever you go. And you can’t truly understand that from a distance. That’s why ‘Local Local Local’ is one of the Carrier Declarations we live by. There’s no substitute for being there.