We’ve all heard of blockchain, but what is it really? Jessi Baker founded a start-up that brings blockchain into the real world. And that makes it a whole lot easier to understand.
Provenance uses blockchain to bring transparency to the supply chain. It lets companies prove their products are what they claim to be. And lets consumers know exactly what they’re buying; not just what it is, but where it came from and how it was created. You could call it trust as a service.
In a data-driven world, trust is currency and transparency is the best way to earn it. “Dare to Share” is a principle we think every carrier should live by. And that’s why it’s one of our Carrier Declarations.