In today’s digital-first world, reaching your customers in the way and the channel they prefer, is crucial. Despite the wave of new apps and platforms out there, a traditional SMS has proven to stand the test of time, with a delivery and open rate unmatched by any other channel on the market.
For enterprises, SMS come in the form of A2P (Application-to-Person) messaging – quick, easy communication with customized messages and offers based on your customers’ needs, behaviors and wishes. For many industries, including banking, retail, hospitality and travel, there is no other technology that can compare in terms of efficiency and deliverability.
But how do you know which A2P solution is the right one for you, and what should you keep in mind when browsing the market? Watch this insightful conversation which aims at serving as a buyer’s guide, hosted by Telia Carrier and Global Telco Consult and moderated by Andy Hicks, GlobalData, and get actionable tips on: